Solutions | Big Wheel Performance

Additional Services & Flexible Options

Fractional Sales Leadership & RevOps

Part-time executive support, coaching, and deal strategy
Ongoing CRM, process, and dashboard management

Interim & Advisory Roles

Interim CRO, CMO, or VP-level leadership during transitions
Board-level advisory for GTM strategy, fundraising, or exits

Custom Engagements

Performance-based pricing (case-by-case)
Hourly, retained, or hybrid commercial models available

Our 3-Phase Engagement Model

We help growth-stage companies solve revenue challenges, operationalize strategy, and scale with confidence—through a proven three-phase model designed for execution and results.

Phase 1: GTM Audit & Strategic Playbook

Timeline: ~60 Days

Key Activities:

Stakeholder interviews and team alignment
Revenue funnel and segment performance review
Competitive positioning and PMF scorecard
Organizational structure and messaging review
90- and 180-day roadmap with clear ownership

Deliverables & Outcomes:

Clear diagnosis of growth blockers
GTM strategy realigned to market and segment realities
PMF, ICP, and funnel insights validated and prioritized
Execution plan tied to outcomes and metrics
Foundation for Phase 2 implementation

Phase 2: Guided GTM Implementation & Team Build

Timeline: ~4 Months

Key Activities:

Weekly working sessions with exec team and functional leads
Process rollout across sales, marketing, CS, and RevOps
Messaging, pricing, and playbook finalization
CRM hygiene and dashboard buildout
Hiring plans, onboarding paths, and manager enablement

Deliverables & Outcomes:

Finalized GTM playbook reflecting operational reality
Scalable systems, process, and tools embedded in daily work
Revamped onboarding and enablement for growth roles
Pipeline consistency, team accountability, and metric visibility

Phase 3: Optimization & Growth Acceleration

Timeline: ~3-6 Months or Ongoing

Key Activities:

Performance monitoring and optimization sprints
Campaign testing, behavioral analysis, and market insights
Strategic expansion and new product motion design
Leadership coaching, investor prep, or M&A support

Deliverables & Outcomes:

Data-backed growth experimentation
Leadership confidence and board-ready strategy
Faster path to scale or readiness for key milestones

Additional Services & Flexible Options

Fractional Sales Leadership & RevOps

Part-time executive support, coaching, and deal strategy

Ongoing CRM, process, and dashboard management

Interim & Advisory Roles

Interim CRO, CMO, or VP-level leadership during transitions

Board-level advisory for GTM strategy, fundraising, or exits

Custom Engagements

Performance-based pricing (case-by-case)

Hourly, retained, or hybrid commercial models available

Our 3-Phase Engagement Model

Phase 1: GTM Audit & Strategic Playbook

Phase 2: Guided GTM Implementation & Team Build

Key Activities:

Weekly working sessions with exec team and functional leads

Process rollout across sales, marketing, CS, and RevOps

Messaging, pricing, and playbook finalization

CRM hygiene and dashboard buildout

Hiring plans, onboarding paths, and manager enablement

Deliverables & Outcomes:

Finalized GTM playbook reflecting operational reality

Scalable systems, process, and tools embedded in daily work

Revamped onboarding and enablement for growth roles

Pipeline consistency, team accountability, and metric visibility

Phase 3: Optimization & Growth Acceleration

Key Activities:

Performance monitoring and optimization sprints

Campaign testing, behavioral analysis, and market insights

Strategic expansion and new product motion design

Leadership coaching, investor prep, or M&A support

Deliverables & Outcomes:

Data-backed growth experimentation

Leadership confidence and board-ready strategy

Faster path to scale or readiness for key milestones