Fred Soller is a go-to-market and enterprise sales leader with over 25 years of experience, including leadership roles at SAP and Oracle. He has built and scaled global revenue organizations across SMB and enterprise markets, delivering rapid growth and operational transformation. Fred brings deep expertise in GTM alignment, private equity-backed execution, and exit readiness, making him a trusted partner in high-growth, investor-led environments.

Bill Ryan is a go-to-market executive with over 20 years of experience, including leadership roles at SAP, Salesforce, and private equity–backed SaaS companies. He has led GTM restructurings, built new verticals, and delivered more than 10 successful turnarounds across four continents. Bill specializes in aligning sales, marketing, and customer success to drive scalable growth and improve investor outcomes.

Eric Snyder is a SaaS and services executive with over 30 years of experience, including leadership roles at SAP and Vista Equity–owned Omnitracs. He has led global delivery teams, managed $250M+ P&Ls, and driven high-impact operational turnarounds. Eric specializes in aligning GTM execution across functions and enabling capital-efficient growth, making him a key asset in both scaling and investor-facing transformation efforts.

Jim Norton is a seasoned sales leader with over 30 years of success scaling software and tech-enabled services companies through high-growth phases. He has led go-to-market organizations from $10M to $100M+, driving more than $2B in enterprise value through one IPO, three private equity acquisitions, and a strategic sale to HP. He has served as CRO, operating partner, and advisor across multiple investor-backed companies, helping design GTM strategies, build teams, and accelerate value creation. Passionate about talent development, Jim has mentored a generation of CROs and sales leaders now leading go-to-market teams across the SaaS ecosystem.