Fred Soller is a go-to-market and enterprise sales leader with over 25 years of experience, including leadership roles at SAP and Oracle. He has built and scaled global revenue organizations across SMB and enterprise markets, delivering rapid growth and operational transformation. Fred brings deep expertise in GTM alignment, private equity-backed execution, and exit readiness, making him a trusted partner in high-growth, investor-led environments.

Bill Ryan is a go-to-market executive with over 20 years of experience, including leadership roles at SAP, Salesforce, and private equity–backed SaaS companies. He has led GTM restructurings, built new verticals, and delivered more than 10 successful turnarounds across four continents. Bill specializes in aligning sales, marketing, and customer success to drive scalable growth and improve investor outcomes.

Eric Snyder is a SaaS and services executive with over 30 years of experience, including leadership roles at SAP and Vista Equity–owned Omnitracs. He has led global delivery teams, managed $250M+ P&Ls, and driven high-impact operational turnarounds. Eric specializes in aligning GTM execution across functions and enabling capital-efficient growth, making him a key asset in both scaling and investor-facing transformation efforts.